
Ride Welland is the brand name of the Welland Equestrian Tourism & Leisure Project. The aim of the project is to make Welland the destination of convenience and choice in England for quality equestrian tourism and leisure.
To achieve this aim, ride Welland will develop and integrate equestrianism with leisure and tourism opportunities. New off-road Toll Rides will link existing bridleways and form an extensive web of new riding networks. Comprehensive training events and business support tools will enable equestrian, tourism and leisure organisations to deliver consistently excellent goods and services to Welland visitors and residents. The Welland area will be widely marketed to promote awareness of its facilities and services to equestrians worldwide.
Ride Welland is funded by the Welland Sub-regional Strategic Partnership via the East Midlands Development Agency and is managed by the Country, Land and Business Association.